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History Coco Chanel era Establishment and recognition (1909–1920s) Gabrielle "Coco" Chanel in 1920. The House of Chanel originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. pp kucing imut aesthetic